Strategy + Service, Systems.
Design Research
Experience Design +
Product management
SELECTED WORKS
Redesigning experiences for a new service tailored to improve parental support offering
Working alongside National childbirth Trust as a consultant to deliver a new flagship service proposal and blueprint in 3 months to improve the helpline service, reduce resource and staffing demands on the helpline and target new audiences.
Restructuring the information architecture for Diabetes UK website
Leading experiential change by streamlining Diabetes UK’s current IA and navigation and redesign it alongside the navigation to improve user experience and efficiency.
Building a digital companion and communication hub to support caregivers and empower families to share responsibility for elder care.
Balance proposes an intervention that helps improve quality of eldercare in UK by specifically driving change through family caregivers.
A digital product and strategy to link content and community to drive local action
Collaborating with The Big Issue UK, we tackled the problem of How might we innovate & better articulate The Big Issue's 30 year street sales value exchange into a digital proposition aimed at both existing and new audiences?
Building strategies for fundraising opportunities based on donors engaging with blood cancer
As an associate consultant to Blood Cancer UK, we collaborated with their fundraising and engagement team to develop an innovative and viable fundraising portfolio, targeting existing and new donors. The work involved conducting market research, understanding audiences and building coherent offerings for BCUK
Redesigning Core diabetes health templates on the website to improve user experience
As the lead for the project, The objective was to work alongside users (people living with diabetes) and content producers to understand current limitations of the CMS templates and redesign health content template for better flexibility, navigability, readability and memorability.
Get in Touch
Hi 👋 , I am Abhipsha. A multidisciplinary designer crafting impactful experiences at the crossroads of compassion and innovation.
I have been engaged within discipline of design for 7+ years and have been focusing on impact driven design experiences for the last 3 years. With a Bachelor’s in Industrial design and Master’s in service design and behavioural economics, I can bring a fresh, unbiased and crafty personality 🤩 to your team.