Family caregiving responsibilities are predominantly shouldered by an individual primary caregiver leading to heightened risk of burnout and exhaustion.

With the growing older adult population, there will also be more informal caregivers assisting friends and family with their healthcare. With the increasing complexity of healthcare, improved caregiver communication skills have the potential to reduce caregiver burden, frustration and improve care recipient health. Many families struggle with the challenges of caregiving, often shouldered by a single primary caregiver, leading to burnout and diminished quality of care for both the caregiver and the elderly individual receiving care.

1 in 5 adults in UK is a caregiver. There are 10.6 million carers in the UK today, and 5.7 million estimated caregivers are unpaid in the England and Wales.

RESEARCH METHODOLOGIES

KEY INSIGHTS

Family caregiving is undervalued

By undervaluing the experience of family caregivers, valuable insights are lost, making it harder to provide good care and pass on knowledge within families.

Balancing roles is a struggle

Primary caregivers may grapple with feelings of responsibility, duty, and sometimes resentment. They find themselves stretched thin affecting quality of care they can provide.

Patient care and caregiver involvement are seen as separate aspects of care.

Neglecting caregiver self-care ultimately compromises the quality of care provided to the patient.

HYPOTHESIS AND DESIGN DIRECTION

Caregiver bonding through experiential knowledge

Caregivers are capable of developing their own experiential knowledge and strategies which loved ones trust.

Assume everyone wants to help

A group approach helps with anyone who is shirking, as it quickly becomes clear how responsibilities are being shared.

Self care is as important as patient care

Incorporating self-care into caregiver practice fosters resilience and well-being, recognizing that prioritizing personal needs is essential for sustaining quality care provision over time.

Empowering families to provide holistic and sustainable care for their elderly loved ones while nurturing stronger bonds and resilience within the caregiving community.

Introducing Balance

Why?

At Balance, we believe that caregiving extends beyond individual moments and shouldn't be shouldered alone

How?

We've crafted a personalised communication and learning hub that unites family members and friends of all ages.

What?

With the aim to enhance the quality of care for older members by fostering collaboration and support among caregivers.

Balance brings these insights to life through two interconnected interactions: care cards and a digital companion app. Care cards facilitate coordination and planning by delineating caregiving responsibilities based on skills and family roles and relationships The functionality of the care cards is amplified through the Balance app, serving as a digital companion hub. This platform offers caregivers personalized and organized care instructions, facilitates note-taking and milestone tracking for ongoing tasks, and provides a gateway to learning from individuals with lived experiences through an integrated online forum. Additionally, caregivers can access trusted and tailored resources and assistance through a smart recommendation system.

BALANCE ECOSYSTEM

When considering stakeholders Balance has a wide network connecting individual caregivers, to family caregivers, to their communities, to other resources and eventually to professional health services. 

The individual benefits from personalised support, reducing caregiver stress, and enhancing overall ability to provide quality care.

The community which may be their family members and friends, others users, NGOs and charities, gain value through knowledge sharing, and a mutual support network.

While on a systemic level, Balance helps promote preventative care for older loved ones, thus improving health and reducing burden on healthcare facilities in the longer run.